In the past journals we have already discussed gender stereotypes exist anywhere such as commercials, films and so on and gender stereotypes give us huge effect especial for boys and girls.Then you must curious why gender stereotypes have such effect to boys and girls, there are some unbelievable data from this youtube video which I posted. First, according to this video producer argue American teenagers spend 31 hours a week watching TV and 17 hours a week listening to music, moreover, they spend 3 hours a week watching movies and 4 hours a week reading magazines. Obviously, american teenager spend the most of time on media. No doubt, media is powerful message and people learn from media and know what is going on in our society. For example, nowadays people did not like communicate face to face, on the contrary, they'd like to use Facebook to talk on the internet. In fact, sometime media will give boys and girls some wrong messages, for example, young girls are over care their looks and bodies, and girls spend the most of time on make up. Then, boys always think they should not cry and should be strong anytime. On average, 53% of 13 year old girls are unhappy with their bodies and that number increase to 78%by age 17. indeed, boys and girls will become negative, self-disgust, shame and so on.
Today we gonna talking to a enviable profession: model. nowadays countless young girls are dream about being a supermodel, because they think model could travel around of world and wear beautiful clothes everyday. But in fact just like Cameron Russell said that's just half truth. Actually a lot of model feel insecure like Cameron Russell, those beautiful girls have to worry about what they look like today. Cameron Russell emphasis in this TED looks aren't everything and those beautiful and perfect pictures are not real. Moreover, she talk about 53% of 13 years old American young girls unhappy with their bodies and this grow to 78% by the time they are 17 (maine,2011). why so many young girls unhappy with their bodies? The answer is stereotype in advertisement. In this society people define long leg, big eyes etc as beautiful women, and in advertisement those model usually have those perfect characters especially in the model of Victoria secretes. in my opinion, women can also become a boss and fashion editor or America president! so looks aren't everything.
In the past few journals we have already talked about gender stereotypes in media and what the meaning of "be a men" and "like a girl". And we realized gender stereotypes still exist everywhere even more and more common. Then today i gonna discuss the Gender stereotypes in commercials. as we know commercial is the part of our life and we can watch commercials anytime anywhere. No doubt commercial are constantly exerting subtle influence to us. For example, Dr Pepper's advertisement is a classic example. " it's not for women" is clearly print on package. Obviously, it is totally unfair for women and exist gender stereotypes. Furthermore, there are some words on package, it said a lady-free zone of rugged, macho, hair-on-your-chest awesomeness that's definitely not for women. In my opinion, this commercial give people wrong message and lead woman and men what should drink. Then, this video illustrates a lot of commercial as example to talk about gender stereotypes. just like this video said those commercial is easier to affect children to know about what they need do, so because of gender stereotype in commercials children have wrong realizing from the star. Finally, i really hope in the future there are not gender stereotypes in commercials, and gender stereotypes are no longer exist in the future.
